Susan Weinschenk How to Get People to Do Stuff We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more
design Susan Weinschenk 100 Things Every Designer Needs to Know About People WE DESIGN TO ELICIT RESPONSES from people. We want them to buy something, read more, or take action of some kind. Designing without understanding