Don Norman on the term «UX»
What is UX Design?
UX design is a fundamental approach to producing a project—whether it be software, a website, or a mobile application. Breaking down the phrase, “UX” or “user experience” is the science behind how a user interacts with a product or service.
The term was coined by Donald Norman, Apple’s former vice president, in 1993. However, the practice of designing specifically for an end-user dates much further back. The UX design process has come a long way since the 1990s, as technology too has evolved.
Today, a good UX designer is typically observant, inquisitive, and understands human behavior and basic psychology. They’re also bleeding edge users who are always looking for new designs to try and test.
In its simplest state, successful UX design means creating a product that can be used by anybody.
We asked Don what he feels about the way people are using terms like “UX” and “user experience” these days. Check out this video to hear from the man himself.