Gustav Freytag idf Freytag’s Pyramid Dramatic structure is the structure of a dramatic work such as a book, play, or film. There are different kinds of dramatic structures
architecture three circles Three Circles of Information Architecture I’ve been practicing information architecture since 1994, and from Gopher to Google have seen dramatic changes in the landscape of
honeycomb ux The UX Honeycomb User Experience Basics User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and
roi ux leadership ux model UX Leadership Model It comes from none but Leah Buley (Adaptive Path, author of “The UX team of One”), which in turns builds upon a model from David Sherwin and
conversion psych The Psych Framework Have you ever wondered why people are bouncing from your nearly-frictionless onboarding flow? Why the same change can result in a lift on one page
Donald Norman ux Don Norman on the term «UX» What is UX Design? UX design is a fundamental approach to producing a project—whether it be software, a website, or a mobile application. Breaking
Edward Titchener empathy Empathy «It is through weakness and vulnerability that most of us learn empathy and compassion and discover our soul» Desmond Tutu Empathy is the
adaptative design idf responsive design Responsive Design Responsive web design (RWD) is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes from
data visualization Stephen Few Data Visualization: 8 Core Principles Day 2 of Tableau’s Customer Conference kicked off with a fantastic talk on data visualization by Stephen Few: «Perceptual Zen: Learning to
Jesse James Garrett user experience The Elements of User Experience A basic duality: The Web was originally conceived as a hypertextual information space; but the development of increasingly sophisticated front- and