The UX Honeycomb

User Experience Basics User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and

The Psych Framework

Have you ever wondered why people are bouncing from your nearly-frictionless onboarding flow? Why the same change can result in a lift on one page

Empathy

«It is through weakness and vulnerability that most of us learn empathy and compassion and discover our soul» Desmond Tutu Empathy is the